The Olympic Channel today announced that it has reached agreements with the international governing bodies for teqball and wheelchair basketball to collaborate on content for the International Olympic Committee’s global media platform. The two new cooperation agreements bring the number of the Olympic Channel’s federation partners to 95.
The International Federation of Teqball (FITEQ) and International Wheelchair Basketball Federation (IWBF), an IPC recognised organisation, join other international sports federations (IFs), recognised federations and organisations, multi-sport organisers and non-recognised federations worldwide who have previously announced similar agreements with the Olympic Channel.
“We are excited to welcome teqball and wheelchair basketball to the Olympic Channel’s family of federation partners,”
said Mark Parkman, general manager of the IOC’s global Olympic Channel.
“Our platform provides promotion for all sports and athletes within the Olympic Movement, and we look forward to working together help grow their reach, engagement and audiences worldwide.”
IWBF President Ulf Mehrens said:
“Wheelchair Basketball has become increasingly more popular for Paralympic audiences over the past few years and we are very excited to embark on this new collaboration with the Olympic Channel which we hope will continue to grow and reach new viewers for the sport.
“A partnership with a global multi-media platform is a major step forward for the sport and by increasing the visibility of wheelchair basketball we hope to demonstrate the athleticism and dynamism of the game.
“We look forward to working with the Olympic Channel and hope to be a fantastic addition to their existing content as we shine a light on our sport and its athletes. We must also extend our thanks to FIBA Secretary General, Andreas Zagklis, who initiated the discussions to make this possible.”
In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.
The Olympic Channel is an over-the-top (OTT) global media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 12 languages, and is available worldwide at olympicchannel.com and on its apps for mobile and on connected TV devices.
